With years of experience in a wide variety of products and marketing issues, there's not much we can't do. This should spark plenty of ideas about how we can help your business.

Capabilities

(What We Really Do)

Generation of new marketplace and consumer-driven insights

Target audience refinement and analysis
Competitive analysis
In-depth primary research

Experience Aha Moments

Think outside the box, carton or jar
Collect various points of view
Dig deep, then a bit deeper

Innovation

New Products
Line Extensions
Ideations

Generate new ways to think about your brand

Shift the perspective
Make lightning
Find nuggets of truth

Brand Positioning

Brand Equity Audits
Clarify brand and product benefits
Determine key components of marketing communication

Make sense of your brand

Pound through data
Question everything
Interpret disparate information
Kindly expose brutal truths

Strategy Development

Business Alignment
Marketing Plans
Portfolio / Brand Architecture

Create a plan that can really get done

Think, think, think and think some more
Move mountains
Complete projects on time and on budget

Brand Experience Alignment

Link and coordinate all consumer touchpoints

Make sure the consumer is getting the message

Explain "touchpoint" to team members not in marketing
Organize confusion
Create and energize teams
Babysit — dates, projects, etc