As we grow and branch out, finding the right team to complement our skills is one of the ways we can best serve our clients' needs. So, meet our team. We hope you consider them your team, too.
Betsy Silvester began her marketing career over twenty years ago, after receiving a BA in Communications from the University of Wisconsin. Originally, the bright lights of a big city lured her to a job at Information Resources, Inc. (IRI) in Chicago. While there, she guided the planning and execution of market research tests- for numerous Fortune 500 consumer packaged goods companies including Kraft, General Foods, Hershey, Proctor & Gamble and General Mills. Later, the peace and solitude of the Rocky Mountains brought her to Boulder, Colorado where she joined Sterling-Rice Group. There she led marketing initiatives for consumer, medical and high tech brands including Datex-Ohmeda, Nature's Recipe Pet Foods, Heinz Baby Food, OmegaTech (Gold Circle Farms Eggs), Achieve.com Communications and Horizon Organic. Betsy now finds she has become a part of the most sought after demographic group: the soccer mom. While her two small children keep her busy, she still makes time to team up with Tango.
